Tag Archives: Dharma Insights

Dharma Group Founder and Chief Brand Strategist Samantha Dumas shares her tips on how to make networking easier by selling the vision, instead of “selling yourself” One of the most daunting aspects of business is the idea of “selling”. People get nervous in networking environments when they’re put on the spot to give their elevatorContinue reading “Sell the Vision, Instead of Selling Yourself”

Dharma Group Founder and Chief Brand Strategist Samantha Dumas explains our intuitive and strategic method to brand positioning. The Dharma Group helps companies initiate periods of growth through an original 4-part analysis to identify what we call the “Dharma” of a company. Dharma is a Sanscrit word meaning “your purpose in action”. Deepak Chopra expandsContinue reading “What is Dharma?”

Dharma Group Founder and Chief Brand Strategist Samantha Dumas explains what “Brand Clarity” is and the role it can play in scaling your business. It may sound like a very abstract exercise for most business owners, but establishing Brand Clarity is really about getting clear who you are, what you’re best at, what your goals,Continue reading “What is Brand Clarity?”